Head of Marketing

Warsaw (Poland | GMT+1 )

(Remote, Open for relocation)

Currently: Head of Marketing at DeFi protocol

Contacts

Email: [email protected] or [email protected]

LinkedIn: @polinaborisenko

Telegram: @samurai_katana

Professional Summary

Head of marketing with 9+ years of experience scaling Web3, EdTech, and E-commerce. Grew a Layer-1 blockchain to 1M+ active wallets and 1M+ followers(X & Telegram). Expert in developer-led and community-led growth, successfully driving 400+ hackathon projects. Reduced CAC from $20 to $11 through funnel optimization and channel mix improvements, while increasing retention from 7% to 34%. Managed a quarterly budget of €120k and led teams of more than 15 people.

Experienced in building marketing functions from scratch, hiring and structuring teams, and staying hands-on when needed. I believe that many problems can be solved through communication.

Selected Growth Wins:

• Awareness: 3M+ social impressions; 100K+ YouTube Ads impressions; scaled social channels to 1M+ total followers
• Acquisition: 2,500+ hackathon registrations; CPA <$1.80
• Activation: 100+ developer projects onboarded into the ecosystem
• Retention: Improved retention from 7% to 34%
• Customer Experience: Support flow redesign → +18% NPS
• Unit Economics: Reduced CAC from $20 to $11

Skills & Tools

Growth Strategy: GTM Strategy, Product-Led Growth (PLG), AARRR Funnel, Community-Led Growth, Developer Marketing, Experimentation (A/B Testing), OKRs, partnerships, events, JTBD, ICP, budget ownership**,** ICE score

Acquisition: Google Ads, LinkedIn Ads, Telegram Ads, Reddit Ads, Meta Ads,  KOL Marketing

Analytics & Ops: Mixpanel, Google Analytics, SimilarWeb, HubSpot, Jira, Notion, Miro

Experience