Product Marketing Lead

Warsaw (Poland | GMT+1 )

(Remote, Open for relocation)

Currently: Product Marketing Lead at Reactive Network

Contacts

Email: [email protected] or [email protected]

LinkedIn: @inimitableandmad

Telegram: @samurai_katana

Professional Summary

Product Marketing Lead with 8+ years of experience driving growth in Web3, EdTech, and E-commerce. Proven track record of launching and scaling GTM campaigns that deliver measurable impact:

• Engaged 397+ developers in hackathons, generating 74 project submissions.
• Scaled Testnet user base to 1M+ wallets within three months and onboarded 20+ dApps into the ecosystem.
• Expanded social channels to 1M+ followers on Twitter/X and grew decentralized community to 200 000+ users across Discord and Telegram.
• Optimized DevFund CPL to €120, securing 82 qualified applications within three months post-Mainnet.

Adept at leveraging data-driven insights to refine acquisition funnels, boost engagement, and accelerate product-market fit in cutting-edge technology environments.

Core Competencies

Go-to-Market Strategy & Execution | Growth Funnel Optimization (AARRR framework) | Product Positioning & Messaging (JTBD, North Star metric) | Community Building | Acquisition & Retention Campaigns (Paid & Organic) | Campaign Analytics | Budgeting & ROI Maximization | A/B testing

Tools & Technologies

Marketing & Analytics: HubSpot, GA4, Miro, Jira, SimilarWeb, Basecamp, Mixpanel, Salesforce

Web3 & Community Platforms: Zealy, Galxe, Layer3, Discord, Telegram

Ad Platforms: LinkedIn Ads, Telegram Ads. Google Ads, Reddit Ads

AI-Powered Tools: Granola, Claude AI, Perplexity, Fireflies AI, KREA AI, n8n

Professional Experience